What THE INEQUALS stands for

🌍 Protect the climate

Sustainable. Fair. Conscious.

✊ Defend democracy

Against hate, indifference & the far right.

🎨 Color becomes stance

Each color stands for a cause. Wear what you believe in.

👟 No pair – no norm

Left or right: break convention. Show your stance.


THE INEQUALS is much more than a chic fashion label

We don't sell pairs—we sell attitude. There's only one sneaker in each color: either for the left OR the right foot.
Never for both.
This is our "basic law" .

Anyone who buys THE INEQUALS deliberately combines two dissimilar colors – and thereby makes a visible statement.


🎨 Colors with meaning

Each color speaks for a mission.

🧠 Self-reflection

Your statement starts before you buy.

💬 Conversation starter

Our sneakers spark meaningful dialogue.

🛡️ Civil courage

For our society – and everyone’s future.


Color becomes stance

⚫ Against racism

We take a stand. For humanity. Against every form of discrimination.

🔴 Against animal exploitation

No animal should suffer for style. Stance requires empathy.

🟡 Against child labor

Our responsibility doesn’t end with design – but with dignity.

🌸 Against inequality

Coming soon – because equality isn't optional. It's essential.

⚪ For environmental protection

Less is more. Resources deserve respect – not waste.

🔵 For the right to water

Water is life. Access is a human right.

🟢 For climate justice

Sustainable. Fair. Conscious. For those who come after us.

🌈 For a more open society

Launch coming soon – for diversity, visibility, and solidarity.


  • ✊ Links – Your protest:

    ⚫ Black – against racism
    🔴 Red – against animal exploitation
    🟡 Yellow – against child labor


    available later:
    🌸 Pink – against inequality

  • 🌱 Right – Your vision:

    ⚪ White – for environmental protection
    🔵 Blue – for the fundamental right to water
    🟢 Green – for climate justice

    available later:
    🌈 Rainbow – for a more open society

Every sneaker carries a stance.
And each side delivers a clear message.

Got ideas for new themes or colors? Send us a message.
Leave your email to get notified when these colors launch:


No space for far-right ideology!

THE INEQUALS is not a neutral fashion label. We take a clear stance against right-wing extremism – against racism, hate, and exclusion. Our sneakers are a statement for democracy, diversity, and human dignity. Wearing them means wearing your values.

FAQ - Frequently Asked Questions

Do you really only sell ONE sneaker?

Yes, THE INEQUALS stands for attitude – and that doesn’t require couples.

Each color is only available as a left or right sneaker – never mirrored, never double.

For example, if you order the black sneaker, you will only get the left shoe for your left foot .

If you order the white one, you will only get the right shoe for the right foot .

You deliberately combine two different colors – and thereby make a personal, visible statement.

Do you wear the sneakers mixed?

Yes – that’s exactly the look.

A black sneaker against racism, combined with a green one for climate justice?

Provocative, conscious, different.

You combine what you stand for – rejection on the left, vision on the right.

Can I order two colors?

Yes, you can buy two left, two right or left + right – freely combinable.

Because your appearance is your statement.

Is this suitable for everyday use?

More than that.

THE INEQUALS sneakers are made to attract attention – on the street, in the office, at protests.

Two colors – one look. Attitude is the new matching.

How sustainable are the sneakers?

We produce fairly, vegan and consciously.

Less is more: no excess stock, no disposable goods – but quality with attitude.

Which color stands for what?

Each color represents a theme.

Left = Rejection | Right = Vision

When will new colors be available?

We produce limited quantities – not mass-produced goods.

Subscribe to our newsletter and be the first to know when new colors are available.

How do I find the right color?

Each color represents a clear theme – against injustice or for a vision.

Think about what you want to stand for – and wear exactly that.

Choose your color consciously.

Because at THE INEQUALS you don’t buy fashion, you buy attitude.